Content is the key to rank well on Google and other search engines. COVID has made people realize the importance of the internet. And so more organizations and businesses are turning digital now. With the rise in online activities, the demand for content creators is increasing as well. Whatever information you get online is posted by someone after hours of research. And this information is posted by content writers.
Content writers are responsible for the information you see on the digital platform. In order to do so, they go through various sites, gather accurate information and data, sometimes interview people and read books, and after that, write it in a beautified format before it reaches the audience. They write content, usually targeting a specific audience in a particular context.
A few decades ago, people wouldn’t have thought content writing as a mainstream career. Even our education system discovered this career recently. But now that the world is going digital scope of content writing career has increased tremendously. Career opportunities in content writing are similar, in fact, much better than other mainstream writing careers. So if you are someone who loves writing, then this career might just be perfect for you.
People with excellent writing skills and language proficiency can surely do better in content writing. Now you may think if content writing is a good career for you and how much you will make and what all will you need to be a successful content writer? So for a start, let us know what content writing exactly is.
What is content writing?
Content writing is a process that includes planning, researching, writing, and editing the content, and then uploading it on the web for the audience. The content writing consists of a variety of tasks depending on your role in the organization like writing blog posts and articles for websites, the script for videos and podcasts, newsletters, and many more. Behind every successful content is a strategic content writer who knows what keywords are more searched, what audience of the website is seeking, and what kind of content Google needs for a better rank.
Content writers play an important role in an organization’s digital presence. This makes content creation connected with every other aspect of the internet, search, and data. So good content is necessary to rank well on various search engines, and so are the content writers.
Types of Content writers:
The good thing about this career is that you can take up content writer position depending upon your writing style and niche, so here are the few types of content writers you should know for a better understanding of the career.
- Brand Journalist
- Copy Writers
- Ghost Writers
- Technical Writers
- Email writers
- Advertisement and Promo writers
- Blog writer
- Social Media Writers
- Script Writers
- Content editor
Landing your dream job in content writing field is much easier when you master your writing skills. To become a successful content writer, you need to develop skills like adaptability, a good understanding of SEO, the ability to stay focused and organized, proofreading and editing, and constant research. As a content writer, you need to make sure your content quality is constantly evolving with time.
The good thing about this career is that you can easily get a job even if you plan to switch your career. There is no specific degree required, just the right set of skills. Also, content writing is not just a 9 to 5 job you do. It allows you to be your own boss and work as a freelancer as well.
Why is content writing a good career for you?
Even if you are just a beginner or an experienced content writer, this sector welcomes every writing enthusiast. You just need a passion for writing and a plan to showcase your skills.
This career never really ends as writing skills are developed forever, and you can work till you want in your life. So basically, content writers never really retire. They have abundant knowledge of the different sectors, products, careers, and lifestyles in the world. So now, if you think this career suits your skills and interest, here are few content writing career prospects that will make you want to go for it.
- You get paid to learn:
Content writers never really stop learning. This makes content writing a constantly growing career. For writing an article, content writers need to do a lot of research, so they eventually get a lot of knowledge regarding the topic they are supposed to write. Reading the information and using it for creating an article develops better writing skills every time. Once the article is written, they proofread it, eventually developing better concentration, and then they get paid for all their efforts in research, writing, and reading. So basically, they just got paid for learning and then writing for the client. So it’s totally a win-win situation
- No monotonous life:
Yes, no day is similar in the life of content writers. They never really need to write something similar again and again. So each day is a new day with new content, new research, and new information. This makes content writers constantly learn new words and skills as they read and create new articles every day.
- Making new connections:
Content writers often work for different clients that eventually help them interact with new people. They get to know different people in various sectors, and people from different sectors know them because of the work they have provided them. The more connections they build more will be the clients. So they never really stop connecting with new people, and it just increases with the quality of work they provide.
- Pitch new ideas:
As a content writer, you can always apply your new ideas to your work and check by yourself if it is successful or not. So you can always pitch new ideas, and your clients try and understand them because it helps them get rank well and be different from their competitors as well.
- Remote Working:
This career has opportunities for freelance and remote working as well. There are no fixed office hours, no fixed workplace, and no fixed working limits. As a freelancer, you can work as much as you want and whenever you can. This helps you maintain a balance between your personal and professional life.
- Career change job with no experience:
When you have good writing skills and a portfolio or a blog of your work, you don’t really need a long term writing experience or specific qualification to get a content writing job. This career is suitable for you, even if you wish to change your career and get a new job.
With these various benefits of a content writing career, now you know why a content writing career is the best choice. It comes with so many opportunities and a better success rate than other career choices in this digital age.
But as you start your content writing career, you should know that there is a lot of competition as well. You constantly need to upgrade your writing skills with time to keep up with the changing algorithms of the search engines. Although you can work remotely as well as a freelancer, you still need to stick to your deadlines. Your clients will not appreciate delayed work, and that might make you lose you, clients. So it is always important that you develop and maintain work ethics for a successful writing career.
The beauty of this career is that every business and brand is slowly moving towards a digital platform post-lockdown. With time, your language fluency, writing skills, and vocabulary surely improve, which eventually helps you work better to get more clients and money. So as you start your journey in content writing, always remember that no one is a perfect writer. Your dedication, consistency, experience, and patience are going to teach you everything you need to learn to have a successful content writing career.
Mark Clemmons is a PR strategist and writer at Ragns.us, with extensive professional management experience in the public and private sector. He likes reading about motivation and psychology. As well he studied marketing in university and special classes.