For many freelance writers, the numerous platforms that link them up with an assortment of clients from all over the world are heaven-sent. Because of these platforms, they make a good living even when they don’t have a regular 9-to-5 job.
In the last few years, the freelance writing industry has grown exponentially (and will get even bigger), and that is always great news for those who write online for a living. The demand for their services is reaching new heights, with numerous businesses working on establishing their presence online, which would, of course, require original and high-quality content.
The thing is, growth means more writers are throwing their hat into the online freelance writing ring. With the ever-growing number of competitors, standing out and getting writing gigs will be tougher than it used to be.
If you’re a professional writer and you want to set yourself apart, you might want to consider creating a writer’s website of your own, preferably one with responsive website design.
The Benefits of Having A Writer’s Website
It Helps Establish Credibility and Authority
A website has always been an excellent tool for establishing the credibility and authority of an organization or an individual.
With a writer’s website, you’ll have a platform where you can show off your qualifications and expertise, list the companies that have engaged your services, and put a spotlight on the awards and recognitions you have received over the years.
You can also publish testimonies from past clients on your writer’s website to gain the trust of potential clients.
You Can Use It As Your Portfolio
Your website’s written content pretty much serves as the writing sample most clients need to see before hiring you.
However, a portfolio that showcases your ability to write about a wide range of topics can make you much more attractive to clients.
When you have a writer’s website, you can opt to create a page exclusively for your writing samples. Including links to content you have written for other sites in the past would also be a nice touch.
It Makes Finding You Easier
Individuals and businesses looking for good online writers will always look to the Internet to find them. If you have a website, you’d be making it easier for them to do so.
Of course, you will need to optimize the content you write for the search engines if you want to show up in search results. SEO best practices like creating quality content, incorporating targeted keywords within it, and creating meta descriptions will help your website perform better in the search engine results pages.
Setting Up Your Website
Choose and Register Your Domain Name
You will want your domain name—your URL or web address—to be easy to remember and easy to type into search engines.
For a writer’s website, your full name will always be your safest bet, like johnsmith.com. Check if it’s still available. If it isn’t, try adding relevant keywords like “online writer” to your name, (johnsmithonlinewriter, for example). Try other variations until you stumble onto an available domain name.
You can buy your domain name from countless providers online.
Set Up Web Hosting
Now that you have your domain name picked out, it’s time to start finding the right web hosting service for your website.
A web hosting company will store your website’s content in one of its servers. The web hosting you pick will provide the storage space, bandwidth, and other stuff you need to make your website accessible to the world.
As with domain name providers, you have myriad web hosting options. When you’re shopping for one, always consider pricing, uptime, storage space, and customer service.
Pick A Content Management System
Once your domain name and hosting service are connected, and your website is all set up, you will need to choose a content management system or CMS.
Also commonly referred to as a website builder, a CMS is software that will help you create, manage, and modify your website’s content, even when you have zero knowledge about coding.
So far, the most popular CMS platform is WordPress, and for good reason. Setting it up is easy, using it is even more convenient, and it’s quite flexible.
Set Up Essential Pages
Your website is yours to do as you please. You can customize it however you want, but don’t forget to set up the following pages, which are unquestionably crucial to achieving your goals:
- Homepage—This is the main page of your website, and its table of contents as well. It’s the jump-off point for visitors and potential clients to reach your site’s most important areas.
- About Page—Introduce yourself to the world with a bio, career highlights, and other interesting facts about you. A nice photo would also be great.
- Services Page—Obviously, you’re offering writing services, but what types of writing can you do? Describe the specific writing services you provide here in great detail.
- Online Portfolio—Put up links, clippings, and PDFs that showcase your writing samples.
- Contact Page—Email address, phone number, and all sorts of reliable ways to get in touch with you.
- Testimonial Page—Showcasing positive feedback from past clients is a superb way of attracting new ones.
- Blog—Every website needs a blog, particularly one that’s marketing writing services. While your portfolio features past work, a blog presents you an opportunity to continuously showcase your writing chops. It’s also a great place to engage with visitors and potential clients.
Optimize Your Writer’s Website
As mentioned above, your website is not enough to get the word out there about your writing services. Your website may be a marketing tool in itself, but it also needs marketing to be visible to as many people as possible, and SEO is the way to do it.
If you’re SEO-savvy, then you already know how to write for the search engines. You can do some keyword research, add them to the content you write, write unique titles and descriptions, and perform all of the other SEO best practices you have picked up along the way.
Or, you can hire an SEO professional whose services will definitely help you rank higher in search results, which will help more people seeking professional writers find your website more easily.
Creating a writer’s website takes some time, effort, and money, especially if you hire web designers and SEO specialists to make it as professional, functional, and visible as it can get. It will all be worth it once the writing jobs start rolling in.
Gabby Klesser is the Outreach Manager for LA Website Design, a digital marketing agency that has assembled a team of expert web designers and digital marketing strategists. She often writes about web design, UX, social media, technology, marketing, and starting a non-profit.