When I was 5 years old, I wrote my first poem about a bird flying to its nest. Now, many years later, I am still writing poetry and work as a marketing copywriter. One thing is not far from the other, you know? So that’s why I’d like to share some insight on how I managed to do so.
Many fellow writers are often looking for jobs regardless of the field of expertise, not knowing that copywriting could be the perfect path for them. When I look back and think about it, it makes sense this is my way of living. This is partly because I’ve been lucky to find jobs that meet my abilities, but most of all because I can recognize that what I enjoy doing can also be an income source.
Poetry and a copywriting job are not that far apart; as a matter of fact, they are similar in many ways!
If you have developed the skills to know how to start writing poetry and feel your career could take a turn, you’re on your way to getting a copywriting job. You can look at some copywriting examples to know what I’m talking about.
One of the benefits is that copywriting gigs can be well-paid and there’s always someone looking for a hand –or two– to write compelling copy for their brand. You’ll be surprised to learn how many people are aware that they’re not good with words.
Enjoy the Act of Writing
The first step before transitioning your poetry into a job is to give in to the urge to write something beautiful. It doesn’t matter if you’re writing about your feelings, something you saw this morning on your way to work, or a product, make the best out of it.
Resist giving up during a writer’s block period. Sit down somewhere you enjoy and try to write good short stories and see where that takes you. If you can’t write about something, try something else, go to inner places, good memories, or a nice song that brings joy and start there. Focus on the simple things and write about them as much as you need to.
Be honest enough to recognize that if you don’t enjoy writing about anything and everything, then a copywriting job is not for you. Keep writing poetry and enjoy it, that’s OK too!
Benefit from Cross-Discipline Writing
I encourage you to keep doing what you love the most, even if you really enjoy your copywriting job. Both activities are not mutually exclusive, but they complement each other.
There is often a blurry line between ad copywriting and poetry. While there are similarities amongst both disciplines, there are key differences too. Identifying them will allow you to work as an advertising copywriter in no time.
- Short. Both need to get to the point in just a few lines of extension.
- Emotional. Whether you wrote a microfiction, a poem or a slogan, it has to connect to the reader at an emotional level, otherwise, you’re writing a plain informative text or a really poor verse.
- Meaningful. When you choose the right words, your writing earns new meaning and symbolizes something important for you or the brand you’re writing for.
- Purpose. Poetry is supposed to have its own meaning and serve no one other than the poet, while copy must focus on selling.
- Use of language. There’s more room for creativity when writing poetry, while ad copy must follow branding guidelines and often include a call to action. On the bright side, sometimes you have to force your brain a bit towards better use of language for each one.
- Deadlines. Poetry adjusts to when you feel like writing, whereas copy has to meet deadlines and adjustments.
Where to Find Inspiration?
You know it, I know it, and everyone who has attempted to write poetry or good copy knows it. Sometimes the writer’s block keeps us staring at a blank page for long hours. You write something, you delete it, you write something else and feel like you’re failing at it.
Take it easy, you just need to loosen up, relax and look for poetry writing prompts. There are plenty of creative tips online, you can choose from a specific selection or keep a list of ideas in your notebook.
They work for copywriting too!
Start Writing for Brands!
Once you’ve decided to give it a try, follow this easy guide to start promoting your copywriting services. You can choose to start your own website and blog –highly recommended–, Facebook business page, Twitter account, YouTube channel or all of the above! Just make sure you do it properly and you give it a professional look.
First, you’ll need to decide if you’re going to start your own brand and name it, or if you’ll be your own brand.
Whatever you choose, you’ll need to work on your branding strategy. Start by creating a logo design that looks appealing to potential customers. You can try an online logo maker to save time and get to work as soon as possible. The advantage of doing so is that you can choose from a bunch of logos that are already designed and are customizable.
Regarding the video strategy to offer your copywriting services, you can start a YouTube channel to give advice and advertise as well. Trust me, it’ll be easier for you if you use a video maker.
If you start your videos with eye-catching intros, you can take a few seconds to display your work as an author. Use an intro maker to get it done quickly.
I’m telling you this because those are the essentials I wish I knew when I started my own blog for my poetry, my ad copywriting and my journalistic pieces. Nobody told me what I should do things to promote myself, my poet friends didn’t know anything about copywriting, and my copywriter friends didn’t know much about poetry; so I just stood there in some kind of limbo.
What I’m saying is that if you already have what it takes to write good poetry and people –other than just your mom– enjoy it, then make it profitable! You’re probably closer to a copywriting career than you may think.
Want to share your best advice on copywriting or a poem you want to share? I’ll be delighted to hear from you!
About the Author
Alina Midori Hernández is a Content Marketer at Placeit, a journalist at heart and haiku writer. A passionate believer in the power of words, commas, and fresh coffee. She’ll read Leaves of Grass every now and then for the rest of her life.