Veteran freelancers have to deal with many issues, including client overload. They have so much to do, and so little time. But what about new freelancers? For them, finding clients is hard if not impossible. They accept anyone willing to give them a project and have no idea where the next clients will come from.
Does this sound familiar to you? Maybe you’ve been through the same situation. If you’re not a well-established professional, you’ll lose the good clients to the experts. You don’t even dream of going against someone who has countless 5-star ratings on their profile, not to mention lots and lots of experience.
Well, there’s a way to get in front of big audiences in a quite short amount of time. Have you ever heard about social media? This incredible invention of the 21st century can help you land better clients. So, if you want to bring in great customers, go online. With these strategies, you’re sure to be a success.
1. Showcase Your Work on Pinterest
A good portfolio reflects your skills, accomplishments, experiences, and attributes. Just like the CV, it needs to stand out from the rest. There’s no better place to showcase your work than Pinterest. It drives as much traffic as LinkedIn, Twitter, Google+, and Reddit. Let others know who you are and what you’re up to by creating a portfolio board on Pinterest.
Gather images and pin them to the site, arrange them on boards, do whatever you want, basically. There are no limitations to using Pinterest. It’s like your own marketing tool. If you’re serious about your freelance business, control the way the images are presented. Think about including keywords in the descriptions. This way, when someone searches for topics within their niche, they’ll come across your Pinterest board.
Use visually-appealing pins to drive interest. In case you didn’t know, now you can create awesome Pinterest graphics with Canva. It has lots of fonts, templates, and graphics that you can use to make bold designs for your business.
2. Use the Right Hashtags
Chris Messina is thought to be the first person to have ever used a hashtag. Speaking of which, do we really need hashtags? Yes, because they make online content more viewable to anyone who has an interest in a particular subject. Know what hashtags are popular within your niche and use them every time that you post an article. So, what hashtags can you use to your advantage? Here are only some examples:
Before you start using hashtags, do your homework and see which ones perform the best for your target market. And you’ll want to make sure that you don’t put them in the wrong places. The social media networking sites that are currently using hashtags are Twitter, Facebook, Instagram, YouTube, Pinterest, and Tumblr. So, you know where to start.
Of course, you shouldn’t overdo it. Using too many hashtags can come to bite you in the ass. If you use, say, 30 hashtags per post, that’s too much. If you target audiences like millennials who don’t mind hashtags because they use them every single day, no problem. However, you won’t enjoy the same success with other audiences.
3. Get Clients from Facebook Groups
Everyone has a Facebook account nowadays. If you don’t have one, you don’t exist. Since you’re a member of the online community, use it to your advantage. You can land better clients if you make an effort. There are groups for everything on Facebook, including freelancers. Examples are Freedom to Freelance Project, Entrepreneur Hustle, and Being Boss.
There are some rules to keep in mind when using Facebook to get better clients. Make sure that you:
- Create awesome visual content
- Write a winning introduction for yourself
- Become involved in answering questions
As you can see, it’s not really difficult. You can land new clients without even leaving the comfort of your home.
4. Curate Relevant Content from Other Social Media Posts
So, you know what content curation is. It implies gathering relevant information with regard to a particular topic, simply to add value. If you know what to do, you can make content curation work for you. But why should you do it, anyway? Because you help potential clients find content that they’re interested in.
Content curation is as old as time. contrary to popular belief, it didn’t start with the Internet. As long as we’ll continue to use knowledge, we’re curating content. Getting back on topic, if you want to grow your personal brand, you must choose topics that your audience loves, search for content from others, and share only the best info. If you manage to establish yourself as a great content curator, people will trust you and, consequently, they’ll want to work with you. It’s as simple as that.
5. Publish More Often on LinkedIn Pulse
Not that long ago, LinkedIn opened its very own publishing platform and rolled out access to all of its members. LinkedIn Pulse is basically a news aggregation feed where industry and thought leaders can earn credibility and attract attention. Thanks to this neat publishing platform, you can share content from your website. To publish a post, all you have to do is to log into your account and click the icon that looks just like a pencil.
If you’re going to invest time and money into creating content, make sure that it’s consumed. As a freelancer, you can instantly connect with your audience and improve your visibility across the Web. Here are some tips you need to keep in mind:
- Choose a message based on who you’re writing to.
- Upload a header image.
- Polish your post before publishing it.
Before you dive into posting, it’s recommended to explore the online platform. You’ll see that LinkedIn Pulse isn’t the same thing as your blog. Everything’s different, from the audience to the tone and the layout. Once you become accustomed to LinkedIn Pulse, you can move onto posting and generating traffic.
To sum up, social media is a freelancer’s best friend. What you need to do right now is to go through all of your social media profiles and take a close look at what you’ve written. Maybe you need to make some changes in the way you approach social networking. Perhaps the strategies discussed here will come in handy.